The largest advertising festival in Asia, which takes place from 16-18 September in Singapore, saw 23 countries send entries across 18 categories.
The categories recording the highest increases included PR, design, mobile, film craft and promo & activation.
Australia led the pack with 703 entries. Japan sent in 594, followed by Singapore (524), China (448) and Thailand (411). Malaysia was not far behind with 256, followed by South Korea (229), the Philippines (214) and New Zealand (171).
"This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia-Pacific, but is also an endorsement of the great work being produced in the region, which will ultimately reverberate around the world,” said Terry Savage, co-chairman of Spikes Asia. “We await with great anticipation the juries' decisions, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level."
The Spikes Asia Advertising Festival is a collaboration between the Lions festivals, organisers of Cannes Lions, Dubai Lynx, and Eurobest; and Haymarket, publishers of Campaign India
The article first appeared on Campaign Asia