The former chairman of Cannes Lions argues that the industry should support only those awards shows that prove their value by publishing entry-to-win ratios.
"Creativity in 2018 comes from everywhere" says Cannes Lions' outgoing chairman, describing what's new this year and how it differs from his first ever Cannes in 1986.
Philip Thomas takes over from Terry Savage.
The festival chairman will depart after the 2018 event.
The brand won 21 awards at the festival last year
In an exclusive interview with Campaign India, Terry Savage, chairman, Cannes Lions speaks about the future of the Cannes Lions festival
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