Spikes Asia's 2023 Awards are now open for entries.
In its 36th year, the Awards will return to in-person judging after a three year hiatus. Asia Pacific’s creative communications community will be coming together in Singapore to celebrate and learn from the definitive Asian benchmark in creativity in March 2023 when the Spikes Asia Awards Grands Prix and Special Awards winners will be announced.
Entries into Spikes Asia are being accepted until Thursday 19 January 2023. Further information on the awards can be found at www.spikes.asia/awards. For the latest updates on Spikes Asia 2023, please register here.
What's new in 2023: Creative Commerce, Media refresh
Since the introduction of the Creative eCommerce Award in 2019 the industry has seen a huge shift in how customers interact with brands, both online and offline. To reflect this rapidly shifting landscape, this Award has evolved into Creative Commerce, celebrating the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys.
Yasuharu Sasaki, chief creative officer of Dentsu Inc in Japan will chair the Creative Commerce Award jury. He comments: “I’m very excited to serve as Jury President of the Creative Commerce category for Spikes Asia 2023. This category shows how work can strengthen consumer engagement and, how we, as creatives, help brands drive change in ways that are transformative for their businesses. From commerce rooted in the diverse cultures of the Asian region to commerce based on cutting-edge technology, let's bring new creativity from Asia Pacific that will change the entire world. I’m looking forward to immersing myself in the creativity that emerges from entries this year.”
Further jury president announcements will be provided in the upcoming weeks.
The Media Spikes have also been refreshed for 2023 after extensive industry consultation to reward true media ideas. This year, Spikes has added one new category, ‘Co-Creation of Branded IP', to ensure the Award recognises the breadth of work that media agencies and specialists are engaging in and focuses on the effectiveness of the collaboration. This new category champions the creation of a new and shared piece of IP by a brand or product in collaboration with its media partners to drive engagement and specific business results.
“Spikes Asia celebrates the very best in creativity across Asia Pacific and we are excited to be able to bring our juries together to judge the work in-person this year," said Jenny Lau, Spikes Asia's events director. "The changes to the awards reflect ever-evolving industry trends and allows Spikes Asia to continue setting the benchmark for creative excellence across the region.”
Since its inception as the Asian Advertising Awards in 1986, the Spikes Asia Awards has set the standard for creativity and effectiveness for Asia Pacific’s branded creative communications industry.
(This article first appeared on CampaignAsia.com)