Campaign India Team
Aug 24, 2022

Spice Money elevates Kuldeep Pawar as CMO

Was head of marketing

Spice Money elevates Kuldeep Pawar as CMO
Rural fintech company, Spice Money, has announced the elevation of Kuldeep Pawar, as chief marketing officer. 
 
Prior to this, he was head of marketing at the company. 
 
In his new role, he will support the company’s overall strategic objectives by developing comprehensive marketing and communication strategies. He will also be supported by a strong team of next-in-line leaders with expertise in various verticals. 
 
Sanjeev Kumar, co-founder and CEO, Spice Money, said, “At Spice Money, our vision is to digitally and financially empower the unbanked and underbanked population living in the remotest corners of India. Our strong leadership has helped us to step closer towards our vision and bring the underserved rural population to the formal banking sector. I am delighted to welcome Kuldeep to the executive team, who has played an instrumental role in our journey of transforming banking & financial services for the rural population. We will continue to expand our digital services to the hinterlands of India and simplify these solutions for rural customers  through our robust marketing and communication efforts.”
 
With over 15 years of experience, he has also worked with companies like NiYO Solutions, Quick Heal, Jio and Vodafone, among others.
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

2 days ago

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

2 days ago

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

2 days ago

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.