Cheil India has announced the elevation of Sourav Ray as chief strategy officer. Ray replaces Atika Malik who has exited the agency.
Ray joined Cheil in 2018 as senior VP from Havas Worldwide.
Sanjeev Jasani, chief operating officer, Cheil India, said, “We wanted to hand-pick someone who had the balance of a classic strategy background and the ability to formulate a strategy that’s relevant for today. Sourav is that person. He has a depth of experience which, together with his curiosity and understanding of the new nuances of today’s marketing landscape, will elevate our strategic offering. I look forward to some great work from him.”
Roy said, “Cheil is a unique agency with a hugely diverse set of minds. I don’t need to point out the uncertain times that we all are in. This organisation can harness the power of diversity and create connected experiences that matter and provide positive value to our clients. I have been deeply interested in work that drives change; brand/business transformations, behavioral change, or even social change. In my new role, I look forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories.”
In a career spanning 20 years he has also worked with Ogilvy, Leo Burnett and Bates141.