Sourabh Mishra, chief strategy officer, Bates CHI&Partners, has decided to leave the agency. Mishra's last day will be 31 March 2016, post which he plans to go independent and launch a branding agency.
Speaking with Campaign India, Mishra said, "I'm looking at starting something beyond advertising. It will be in the branding space. I'm talking to a couple of people as partners, who are not from the advertising industry,"
Mishra had joined Bates CHI&Partners in 2012, prior to which he was at Saatchi & Saatchi. He has also worked with BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital, TBWA India and Contract Advertising.