ITSA has been appointed by Sony to handle the creative duties for its personal audio products. The account was bagged following a multi-agency pitch.
Emmanuel Upputuru, founder and chief integration officer, ITSA, said, "It's a Sony, has been an iconic audio mnemonic that I grew up with. Today I am absolutely delighted to welcome this brand to ITSA. However, the categories the brand is playing in today, are challenging and I believe we can create work of global standard."
Ryusuke Fukushima, head, marketing communications, Sony India, said, "We wanted a breakthrough in ideas to build on Sony’s equity and clearly establish our superiority in the Audio category. ITSA's recommendations met this expectation, the ability to make our products and its uniqueness truly come through with our campaigns.”