Sofit adds Disha Patani as brand ambassador

Hershey India has announced the appointment of actor Disha Patani as a brand ambassador for its plant-based drink brand Sofit. The actor, who is known for her fitness routine, is seen as a perfect fit for Sofit's ‘fit is fab’ brand message.

 

Patani joins John Abraham as brand ambassador. The duo will feature in a TVC, which will be released soon.

 

Geetika Mehta, managing director, Hershey India, said, “Sofit is a brand of strategic importance for Hershey India. With consumers becoming increasingly health conscious and moving towards mindful eating, Disha Patani is an ideal fit for Sofit. She is an epitome of fitness and complements the brand brilliantly. We are thrilled to have her on board.”