Campaign India Team
Apr 07, 2022

Shouvik Roy joins G.O.A.T Brand Labs

Moves from Ogilvy

Shouvik Roy joins G.O.A.T Brand Labs
Shouvik Roy has joined G.O.A.T Brand Labs as chief of brand marketing. 
 
He will be responsible for further growing the agency’s roster of D2C acquisitions. 
 
Roy moves from Ogilvy, where he was president and head of office. 
 
Prior to his stint at Ogilvy, he ran Brand Planet, his own company, as founder, which was acquired by YAAP Digital in 2016. 
 
Roy captioned a story on LinkedIn which reflected his move. It said, “Super excited to create new D2C Superstars with my old friend and fellow NIT Kurukshetra star alumni Rishi, and his super talented team at GOAT Brand Labs. And also back to working with Indian #founders and creating new magic.” 
 
With over 25 years of experience, he has also worked with companies like Mudra Communications and GE Capital. 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.