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Shouvik Roy has joined G.O.A.T Brand Labs as chief of brand marketing.
He will be responsible for further growing the agency’s roster of D2C acquisitions.
Roy moves from Ogilvy, where he was president and head of office.
Prior to his stint at Ogilvy, he ran Brand Planet, his own company, as founder, which was acquired by YAAP Digital in 2016.
Roy captioned a story on LinkedIn which reflected his move. It said, “Super excited to create new D2C Superstars with my old friend and fellow NIT Kurukshetra star alumni Rishi, and his super talented team at GOAT Brand Labs. And also back to working with Indian #founders and creating new magic.”
With over 25 years of experience, he has also worked with companies like Mudra Communications and GE Capital.
