Shahid Kapoor and Priyanka Chopra to endorse Bru

It's the first time the duo will endorse a brand together

Jan 17, 2011 03:23:00 PM | Article | Campaign India Team

 Hindustan Unilever’s coffee brand Bru has appointed Priyanka Chopra and Shahid Kapoor as its brand ambassadors. It's the first time the two will come together as a team for an endorsement.

Commenting on this association, Arun Srinivas, general manager - beverages at Hindustan Unilever, said, “We are delighted to have Priyanka and Shahid on board as our brand ambassadors. We feel that the duo best brings alive Bru’s philosophy of 'Coffee livening-up every moment by stimulating conversation'."

“A great cup of coffee is my constant companion whether it's at work or at play. That's what makes my association with Bru that much more special. I am equally excited to be working with Shahid on this brand.  It's a very interesting idea and I'm sure it will be appreciated by one and all," said Chopra.

Kapoor added, “I am a coffee addict and this is a great opportunity to endorse something from the heart. I love the taste and aroma that Bru products offer. I am excited about this association, and am looking forward to working on the new campaign.”