Shahenaz assigns SEO to Sociomark

Shahenaz has announced the appointment of Sociomark to handle its SEO duties. 

 

The agency will look after the brand's social media management, SEO, offline branding and influencer management.

 

The account was won post a multi-agency pitch and will be handled by Sociomark's Mumbai office. 

 

Ahmed Sundrani, managing director, Shahenaz, said, “What we loved about Sociomark’s pitch, was their simplicity and creative approach to ensure our brand doesn’t lose out the Indian luxury touch with the audience. They had a very clear vision of how our overall branding and look will be on social media which will also transform in our offline stores and vice-versa. Their young and creative team’s determination is what made us instantly connect with the agency.”

 

Heta Desai Baandal, managing director, Sociomark, said, “The moment we got this pitch, we were sure that we could crack this as we already had experience handling fashion brands and also Indian ethnic brands that cater to an audience with impeccable taste and patrons of Indian Art forms. We understood their requirements and worked on a strategy that could create a long-term association with the brand. We are working on being their consultants and partners and to guide them in their every growth milestone."