Schbang launches The Global Content Hub
Aims to generate content for brands, agencies and content creators
Aug 18, 2022 01:31:00 PM | Article | Campaign India Team
Schbang has announced the launch of its content production service, the Global Content Hub.
The offering by the agency aims to create a production studio that caters to content for digital ecosystems, brands, agencies and content creators.
Schbang currently has a production arm for films that are large-scale in nature with a longer shelf life, hence the Global Content Hub is aiming to serve clients across the world with a plethora of short-format content options that are effective and aid in driving imagery or business, or both.
The content production service will also produce content for Instagram Reels and YouTube shorts, behind-the-scenes films, instructional and educational videos, in-studio photoshoots and stop motion, podcasts, testimonial films, short-form media assets and e-commerce listing imagery.
Akshay Gurnani, co-founder, Schbang, said, "Platforms are evolving by the day and it's important that as marketers, we are mindful of the myriad of content opportunities that are available for brands to drive effective storytelling. With the global content hub, we aim to deliver content at scale, keeping an equitable balance between pricing and creativity."
Aaron Caeiro, head of production, Schbang Bengaluru, said, “Now more than ever, brands and agencies are in need of crisp, clean, beautiful content to enhance their digital platforms. With Global Content Hub's fast turnaround time and commitment to quality, we aim to fill that gap in the market seamlessly. While we produce large-scale films with Schbang Motion Pictures, we intend to help and support brands, agencies, and professionals globally.”