Varuna Pumps has assigned its creative duties to Scarecrow Communications following a multi-agency pitch.
Varun Gajjar, director - marketing, Varuna Pumps, said, "We are providing pumping solutions mainly for domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. We were looking for an agency that can understand our customers, products and market demands, and provide us a holistic communication solution. After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency.Team Scarecrow has demonstrated really strong strategy, creative and content capabilities that will help our growing brand to grow."
Manish Bhatt, founder director, Scarecrow Communications, said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfill the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary Gajjar family at a personal level."
Amitabh Sreedharan, AVP, account management, Scarecrow Communications, added, "Working with Varuna Pumps at this point, when the branded pumps category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication. We look forward to contribute to this exciting phase for Varuna."
Varuna Pumps was formed in 1935 in Gujarat. It has 17 offices across India and claims to be the market leader in Gujarat, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh, Uttaranchal and Eastern States of India. It also exports to more than 50 countries, informed an agency statement.