SBI Life rolls out new campaign after two-year hiatus

After a hiatus of two years, SBI Life has launched a new TV-led campaign. Created by Ogilvy India, the communication aims to simplify insurance as a benefit for the long term.Said Piyush Pandey, chairman, Ogilvy India said, "I am delighted with the simplicity that SBI Life has always had. We have always reached out to people and connected with them emotionally. And this new commercial is a fresh and romantic take on a young couple’s dreams of their older age. I am extremely proud of it."