Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Dec 29, 2009
SBI Life rolls out new campaign after two-year hiatus
After a hiatus of two years, SBI Life has launched a new TV-led campaign. Created by Ogilvy India, the communication aims to simplify insurance as a benefit for the long term.Said Piyush Pandey, chairman, Ogilvy India said, "I am delighted with the simplicity that SBI Life has always had. We have always reached out to people and connected with them emotionally. And this new commercial is a fresh and romantic take on a young couple’s dreams of their older age. I am extremely proud of it."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
The Work
Feb 10, 2023
SBI Life helps turn dreams into reality
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
2 days ago
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
2 days ago
Magna forecasts a 7.7% increase in India’s adex for ...
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Advertising
2 days ago
WPP global comms boss Chris Wade steps down
Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
Marketing
2 days ago
Cookies crumble, privacy prevails: Marketing’s new ...
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.
