Consumer goods brand Saffola swept the Product Of The Year 2019 Awards with product variants under the Saffola Fittify range bagging as many as five out of the 21 awards handed out in this edition of the awards. Among brands that picked up two awards each included, Nestle, Hindware, Liebherr and Coco Soul. The entire list of winners is given below.
Product of the Year is an internationally recognised certification that celebrates and rewards the best innovations in consumer products and services. The shortlisted products are put through an independent consumer survey conducted by Nielsen. Products with the highest votes in each category become Product of the Year winners in their category.
The awards ceremony also had a presentation by Tarun Rai, chairman and group CEO, South Asia, Wunderman Thompson, who spoke about the present and future of the agency business.
Rai said that with the dizzying pace of change, the belief was that advertising agencies were finding themselves on the backfoot and had lost their mojo. Adding that, in some cases, agencies are spending more time with procurement departments than marketing teams, Rai added, "Everyone wanted to steal our lunch from digital companies, media agencies and content creators to even stand-up comics."
Taking examples from Wunderman Thompson's set of clients, Rai described how brands had exhibited growth through consistency in communication, reflected culture, created culture, played the role of entertainers, tugged at hearts with a powerful storyline or essayed a strong brand purpose.
Debating the point that agencies were accused of being "traditional" or "30-second specialists", Rai showcased digital work done by his agency that blended technology with creativity. His submission to the audience of marketers was that even as the world will see a dizzying pace of change, "what will not change is creativity. Agencies will continue to impact people and their behaviour with creativity".
|Breakfast range||Saffola Fittify Superfood Upma/Poha (Quinoa & Millet)|
|Cooking Oil||Svity range of Edible Oils|
|Credit Card||IndusInd Bank Nexxt Credit Card|
|Green Coffee||Saffola Fittify Green Coffee|
|Green Tea||Saffola Fittify Superfood Moringa Green Tea|
|Health Food Drink for Children||Nestlé NANGROW|
|Health Insurance||ManipalCigna ProHealth Insurance Plan|
|Kitchen Hobs||Hindware Kitchen Ensemble Adonia Built-In Hob|
|Life Insurance||ICICI Pru iProtect Smart|
|Mass Premium Refrigerator||Liebherr Refrigerator with Central Power Cooling Technology (TCb3540)|
|Meal Shake||Saffola Fittify Hi-Protein Slim Meal Shake|
|Premium Refrigerator||Liebherr Refrigerator with Duo Cooling Technology (CNPef4516)|
|Premium Scalp Care||True Roots Botanical Hair Tonic|
|Protein Shake - Health Supplement||Nestlé Resource High Protein|
|Savoury Snacks||Too Yumm! Multigrain Chips|
|Sexual Wellness||Kamasutra Orgasmax|
|Soup||Saffola Fittify Hi-Protein Meal Soup|
|Table Spread||Coco Soul Coconut Spread|
|Term Insurance||Exide Life Smart Term Plan|
|Virgin Coconut Oil||Coco Soul Cold Pressed Virgin Coconut Oil|
|Water Purifier||Moonbow by Hindware - Achelous Premium Water Purifier|