Campaign India Team
Feb 02, 2023

Russell Barrett moves to TBWA\ India

Moves from BBH

Russell Barrett
Russell Barrett
TBWA\ India has announced the appointment of Russell Barrett as chief creative experience officer.
 
This is a newly created position at the agency. The news of Barrett's appointment comes a day after TBWA\ announced Parixit Bhattacharya's exit
 
Barrett moves from BBH India, where he was most recently CEO and CCO.
 
Govind Pandey, chief executive officer, TBWA\ India, said, “There is a need to deliver modern brand experiences to our clients, and I’m confident Russell will elevate our disruptive creative thinking that our environment and our clients demand. His depth of experience and varied skill set will sharpen our creative thinking and deliver ongoing value across the entire brand experience for our clients.”
 
Sean Donovan, president, TBWA\ Asia, added, “India is one of the most dynamic markets in the world. And having a total brand experience approach to marketing has become critical for all brands. With Russell on board, we will be accelerating our collective mission to provide category-defining solutions that defy convention while delivering meaningful business impact.”
 
Ben Williams, chief creative experience officer, TBWA\Worldwide, said, “A changed world requires a changed approach to creative work. With Russell joining the collective, I look forward to seeing him bring his unique perspective and experience to the table in crafting disruptive work with brand experience at its core.”
 
Barrett said, “TBWA\ is a brilliant brand globally with a sharply defined culture of creativity and innovation. The opportunity to create brand experiences rather than just another campaign speaks directly to my own creative ambitions. Through conversations with the TBWA\ leadership, it is clear we’re chasing the same goals. I’m very excited to begin this new chapter in my creative journey with folk I know, like, respect and trust.”
 
In a career spanning 27 years, he has also worked with Bates, Ogilvy, Leo Burnett and Rediffusion.
Source:
Campaign India

Related Articles

Just Published

8 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

12 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

13 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

15 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’