Ruder Finn to handle communications for WazirX's NFT marketplace

Agency also mints its own non-fungible token (NFT)

Nov 30, 2021 07:50:00 AM | Article | Campaign India Team

Ruder Finn has bagged the communications mandate for WazirX's NFT Marketplace. WazirX's NFT marketplace is positioned as India's first non-fungible tokens (NFTs) marketplace. 
 
Along with this win, Ruder Finn India has also entered the NFT space by minting its own NFT.  The agency is minting its own digital asset, as part of its vision of exploring ‘what’s next’.
 
WazirX NFT Marketplace provides creators a platform to capitalise on unique assets, engage with their fans, and generate revenue. .
 
Vishakha Singh, VP, WazirX, NFT Marketplace, said, “With Ruder Finn India, we aim to drive communication for the growing scope of NFTs in India. Pioneering the NFT segment in India and South Asia, WazirX NFT Marketplace provides unique opportunities to our native creators and artists to sell their digital works and boost their incomes.  Building on Ruder Finn’s diversified knowledge and experience, we want to educate end-users about the scope of NFTs as we expand our footprint in the NFT business.” 
 
Atul Sharma, managing director India, Ruder Finn, said, “Being the first agency to use technology as a disruptor, at Ruder Finn, we have always believed that the potential of technology is unparalleled. From our latest offerings in voice, data, predictive analytics to media training for crisis management, tech is fundamental to everything we do. Leveraging our partnership with WazirX NFT Marketplace, the pioneers in the NFT space in India, we aim to steer impactful conversations about the scope of NFT in India and create awareness. Given the boom in NFT space, we at Ruder Finn India are also dropping our very own NFT, being the first communication agency to do so.”