
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
RPG Cellucom, a retail chain for mobility solutions, has appointed Ogilvy & Mather as its creative agency. O&M will handle all above-the-line and below-the-line activations for the brand.Biswajit Pandey, head- marketing, RPG Cellucom, said, "We chose O&M as they demonstrated their understanding of our business. They have the right people, passion and enthusiasm to provide the support we need for the 'Cellucom' brand in India."
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.