RPG Cellucom, a retail chain for mobility solutions, has appointed Ogilvy & Mather as its creative agency. O&M will handle all above-the-line and below-the-line activations for the brand.
Biswajit Pandey, head- marketing, RPG Cellucom, said, "We chose O&M as they demonstrated their understanding of our business. They have the right people, passion and enthusiasm to provide the support we need for the 'Cellucom' brand in India."
RPG Cellucom outlets offers mobility solutions from brands like Nokia, Motorola, Sony Ericsson, Samsung, Vaio, HP/Compaq, Toshiba, Lenovo and Acer. The stores offer mobile phones, PDAs, Notebooks, Mobile enhancements, Mobile entertainment products, IT accessories and Peripherals and mobility solutions.