Campaign India Team
Oct 13, 2022

Romy Walia joins Freed

Moves from Vendasta

Romy Walia joins Freed
Debt relief platform Freed has announced the appointment of Romy Walia as chief marketing officer. 
 
He will drive the overall marketing strategy and execution for the brand, including its consumer, business and digital marketing. 
 
Walia moves from Vendasta, where he was manager of products. 
 
Ritesh Srivastava, founder and CEO, Freed, said, "Ours is a team that embodies passion, empathy and service. As we work towards breaking the stigma surrounding debt in our country, Romy joins us with a diverse range of experience in today’s continuously evolving customer-centric world. We are confident that his expertise will prove invaluable in our go-to-market strategy at this exciting journey stage and help us to drive forward our mission.”
 
Walia said, "Introducing the concept of debt relief and attempting to de-stigmatize debt, Freed is trying to address the cultural issue of our country. As the company pioneers the market utilising knowledge and expertise of its team, Freed offers a one-of-a-kind opportunity to set the tone and establish us as a market leader.”
 
He added,” As the company enters into its next phase of growth in today’s Meta world, I foresee significant opportunities opening up during this transition to the meta verse with the advent of web3.0. Hence, I am excited to join Freed at this momentous time. With an ambitious, innovative business with enormous potential, I look forward to working with the leadership and the entire team to deliver the next phase of growth."
 
With almost two decades of experience, Walia has also worked with companies like Vertoz and Jio, among others. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

17 hours ago

Toyota set to end $600 million Olympic sponsorship deal

The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.

20 hours ago

65% of men call for better menstrual education ...

The brand also released a short Hindi film based on real events, highlighting the need for normalising conversations about periods with men.

20 hours ago

Ministry of Consumer Affairs seeks integrated ...

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

20 hours ago

OML's Hypothesis pursues global expansion

The AI-powered influencer marketing tech platform is targeting growth in Asia Pacific, the Middle East, Africa, and the US by 2025.