Campaign India Team
Dec 24, 2021

Rohit Sharma launches NFTs on FanCraze

The memorabilia will comprise the ICC golden bat from the 2019 ICC World Cup and the ball Sharma used to pick his first IPL hat-trick

Rohit Sharma launches NFTs on FanCraze
Part of Faze Technologies, consumer-facing brand FanCraze, has announced that India’s white-ball captain Rohit Sharma, will exclusively launch his personal NFTs on its platform.
 
The memorabilia of NFTs will comprise some of his hundreds, the ICC golden bat from the 2019 ICC World Cup and the ball used to pick his first IPL hat-trick for Deccan Chargers in 2009 against Mumbai Indians. 
 
Anshum Bhambri, CEO, FanCraze, said, “We view marquee athletes as artists who create their best moments of art on the field of play. We are very excited to partner with Rohit Sharma, a pure cricketing genius, to build the new paradigm of engagement between the athlete and the fan.”
 
FanCraze already shook on a three-year deal with the International Cricket Council (ICC) for the rights to its catalogue of video and audio clips, which date back to 1975. 
 
Source:
Campaign India

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