Japanese communications conglomerate Dentsu Inc., has consolidated all its operations outside of Japan in a single virtual company, Dentsu Network. Rohit Ohri, executive chairman, Dentsu India Group is among the key leaders from across Dentsu’s global network to be part of the Dentsu Network’s Global Operations Committee, which will help in developing and driving Dentsu’s strategy, collective vision, values and motivation.
The agency is combining all its overseas operations into one global team with a unified management structure, and will be led by Tim Andree, president and chief executive officer, Dentsu Network. The Network aims to foster collaboration and sharing to serve more clients in more markets with more capabilities more profitably, with innovative strategies and collaborative entrepreneurship. The network became effective from 2 April, with 82 operations in 29 countries.
“Our goal as the newly formed Dentsu Network is to serve more clients, in more markets, more effectively through truly global collaboration. We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible,” explained Andree.
Sharing his thoughts on the India implication of this development, Rohit Ohri, executive chairman, Dentsu India Group, added, “The formation of the Dentsu Network is a reflection of our president and chief executive officer Tadashi Ishii’s vision for accelerated global growth. This new organisation of our global operations has been designed for speedier decision-making, accelerated sharing of know-how across geographies, and more empowerment of developing markets like India.”