Percept has announced the appointment of Rohit Gopakumar as chief operating officer – Percept Intellectual Properties, effective from September 12, 2011. Gopakumar moves in from Aidem Ventures, where he was director and executive vice-president. The company informed that in his new role, Gopakumar will be responsible for managing and leveraging the IPs currently owned by the Percept Group, and will also be focused on conceptualizing and developing new and innovative IPs for the Group.
Commenting on the development, Gopakumar said, “Being one of the pioneers in the ‘Ideas and Concepts’ business, Percept has been instrumental in creating many innovative and unique intellectual properties over the past few years. Clients are now looking for that one differentiator to be spelt out, before partnering on any new ideas. Having been exposed to a multitude of client needs across various media, I feel it is a perfect platform to identify those need gaps and create offerings tailor-made for genres or specific client needs. I look forward to consolidating and leveraging our efforts in the area of IP creation and management, giving a new phase to the Percept IPs vertical.”
Elaborating on the same, Shailendra Singh, joint managing director, Percept Limited added, “We are now scaling up our strategic efforts to develop intellectual properties, thereby creating a remarkable and memorable legacy forever. With Rohit’s diverse exposure to the Media industry, we shall take Percept’s IPs into its next glorious phase.”
The Percept IP vertical includes all Intellectual Properties created and owned by the Percept Group, including IPs in the live entertainment, sports, celebrity management, digital and media space. Gopakumar has over 17 years experience in the media industry.