Campaign India Team
Aug 03, 2009

RK Swamy BBDO wins Shriram Transport Finance Debenture Issue biz

RK Swamy BBDO has won the communication duties for Shriram Transport Finance's Debenture Issue. The Rs 1000 crore issue has opened recently and will remain open till August 14, 2009. RK Swamy's main mandate will consist of building an image of the organization through a corporate campaign and to generate interest amongst investors. The current campaign is targeted at the retail investors and the High Net worth Individuals (HNIs).

RK Swamy BBDO wins Shriram Transport Finance Debenture Issue biz
RK Swamy BBDO has won the communication duties for Shriram Transport Finance's Debenture Issue. The Rs 1000 crore issue has opened recently and will remain open till August 14, 2009. RK Swamy's main mandate will consist of building an image of the organization through a corporate campaign and to generate interest amongst investors.

The current campaign is targeted at the retail investors and the High Net worth Individuals (HNIs).

Speaking about the development, Sangeetha N, president and ECD, RK Swamy BBDO said, "This campaign is unique in the sense that it depicts real life stories, enacted by real people, who have actually risen up in income and status with consistent and timely support from the company."

She further adds, "A company where management jargon like "customer satisfaction" and "retention value" have been in practice naturally, intuitively and from the heart;  has resulted in the growth of the company - naturally."
 
The media strategy includes TV, print, outdoor and Internet.

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Mediabrands and Vice Media Group ink global ...

Deal will bring global production content capabilities and original entertainment properties to Mediabrands' six-month-old content studio

5 hours ago

The Q India elevates Krishna Menon to chief ...

Was chief revenue officer at the company

5 hours ago

iPhone users overwhelmingly reject app tracking, ...

The long-term consequences of Apple’s privacy shift will be complex, experts say

6 hours ago

Hyundai claims to be the rare one to care

Watch the films conceptualised by Innocean Worldwide here