Reprise names Dimitri Maex as global CEO

IPG Mediabrands' digital marketing agency Reprise has elevated Dimitri Maex to global chief executive.

Maex only joined the agency in June, as global chief operating officer. He replaces Tim Ringel, who left the agency in September after three years to become the global chief executive of creative agency Spring Studios. 

In his new role, Maex will assume full responsibility for the company’s financial performance, as well as continuously improving its capabilities inclusive of digital, search, social, mobile and e-commerce solutions. 

He is charged with accelerating the evolution of Reprise, after it merged with sister agencies Society (social media marketing) and Ansible (mobile marketing) last year. In doing so, Reprise now offers clients end-to-end capabilities from integrated performance marketing strategy, search, social and mobile media activation and content creation through to e-commerce and in-store conversion capabilities.

The agency also works closely with IPG Mediabrands sister agencies UM and Initiative to offer integrated solutions.

Prior to joining Reprise, Maex was the president and chief revenue officer of UK mobile startup Sentiance, where he helped open and manage the company's first US office. He also served as president of OgilvyOne, the now-defunct customer engagement specialist of the larger WPP creative network, from 1998 to 2016. 

Maex will report to IPG Mediabrands global chief exec Daryl Lee, who said the executive's "breadth of experience" makes him "uniquely placed to understand the future evolution of performance marketing as it powers an increasing share of client spend".

"He is also great to work with and will be a strong collaborator with UM and Initiative to the ultimate benefit of our clients," Lee added.

Maex said: “I am excited to be joining Reprise as performance marketing expands across all media and becomes a powerful driver of growth for clients. I am looking forward to making Reprise a leader in the performance space."

Maex’s appointment marks the latest in a string of executive appointments at IPG Mediabrands. Lee was named global chief exec of IPG Mediabrands in September, from his previous role as UM’s global CEO. He has since named Eileen Kiernan as his successor at UM, Guy Beach to the post of global chief financial officer and Chris Jones as IPG Mediabrands chief communications officer.

(This article first appeared on CampaignAsia.com)