Reliance Broadcast Network has appointed Ajit Singh as national sales head, SME. Singh will head the sales function with small and medium enterprise clients across the radio and TV businesses.
Singh joins Reliance from IndusInd Bank where he was deputy vice chairman and business manager – new brand distribution. He has also worked with ICICI Prudential and ABN Amro Bank.
Ashwin Padmanabhan, national business head, Big FM, Reliance Broadcast Network, said, “We are delighted to welcome Ajit into the RBNL family. Ajit brings to the organisation a keen sense of setting up and operationalising new businesses. We are confident that under Ajit’s leadership the SME vertical will flourish and grow.”
Singh said, “I believe the media and entertainment industry will grow at a good pace and there will be immense opportunities for learning and growth during my stint here. My agenda will be to build the company’s respectability and partnership with new and existing SME clients, while making the brand experience more enjoyable. I’m looking forward to carrying forward the fantastic work at Reliance Broadcast Network.”