Speaking on Mithani’s appointment, Mahesh Chauhan, group CEO, Rediffusion Y&R said, “Bhautik was a key contributor to the start of our journey to reinvent and it’s heartening to see him return, geared to further our successes, now as part of the leadership team. He returns home with familiar appreciation and renewed zest. I’d also like to thank Swasti for his role in our progress over the last year.”
Said Mithani, “I am happy to be back at Rediffusion Y&R. Being a part of the company previously, I am already acquainted with the operation and practices of Rediffusion Y&R. I am therefore eager to handle this larger portfolio and help the company meet its goals and targets and continue its current success.”
His last assignment was with Prana Studios where he was vice president, finance.
Mithani has also worked with Media Planning Group (Euro RSCG) and internal audit firm M/s Aneja Associates
During his previous tenure with Rediffusion Y&R, Mithani introduced Uniform Accounts Coding systems in five centers across the country for consolidation of accounts and generation of consolidated MIS reports.