Rahul Vaidya has joined Rediffusion to head its ‘Bombay 3’ unit. Vaidya moves after an entrepreneurial stint during which he founded Abstraction Advertising Services.
Vaidya said, “I am happy to be at Rediffusion, one of India’s iconic advertising brands that has created, nurtured and grown so many of the best brands in the country. I look forward to learning from both clients and peers, and bringing to the table my many years of varied experience for the benefit of my brands”.
Kalyani Srivastava, executive vice president, Rediffusion, said, “Rahul brings entrepreneurial energy to our Mumbai office. He has maturity, and exposure across product categories, which we will leverage as an agency. Rahul is being assigned a large basket of brands, and we are confident that he will provide the necessary leadership to the team that works on them.”
Navonil Chatterjee, joint president, Rediffusion, said, “Rahul will be a great resource in our dialogue with’Bharat’. He has had very good exposure to markets outside metros, and his understanding of the aspirations and ambitions of consumers outside the big cities will be a big help to clients. I welcome him to Rediffusion.”
Vaidya started his career as co-founder at Purple Focus - a full service marketing and advertising firm. He has also been director at Fusion Events.
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