Rajesh Jejurikar, president, Zee Entertainment Enterprises Limited, will return to the Mahindra Group fold after a 10-month stint at Zee.
Jejurikar will part ways with the entertainment major at the end of December 2012, and rejoin the Mahindra & Mahindra as chief executive - tractor and farm mechanisation, in April 2013. The Mahindra Group issued an official statement confirming the development.
Prior to joining Zee, Jejurikar was chief executive, automotive division, Mahindra & Mahindra.
At Zee, Jejurikar was in charge of managing all key verticals except programming. With his exit, vertical heads will report directly to Punit Goenka, managing director and chief executive officer, according to an official statement.