WATConsult has bagged the digital creative duties of ABP Group’s news web portal, ABP Live. The mandate includes social media content and creatives, media banners, website banners, logos and creative strategy.
Avinash Pandey, CEO, ABP News Network, said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”
Rajiv Dingra, founder and CEO, WATConsult, said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”