Campaign India Team
Oct 09, 2019

WATConsult to handle ABP Live's digital creative

The agency's Delhi office will handle the account

WATConsult to handle ABP Live's digital creative
WATConsult has bagged the digital creative duties of ABP Group’s news web portal, ABP Live. The mandate includes social media content and creatives, media banners, website banners, logos and creative strategy.
 
Avinash Pandey, CEO, ABP News Network, said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”
 
Rajiv Dingra, founder and CEO, WATConsult, said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

6 hours ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

6 hours ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

6 hours ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.