Campaign India Team
Oct 09, 2019

WATConsult to handle ABP Live's digital creative

The agency's Delhi office will handle the account

WATConsult to handle ABP Live's digital creative
WATConsult has bagged the digital creative duties of ABP Group’s news web portal, ABP Live. The mandate includes social media content and creatives, media banners, website banners, logos and creative strategy.
 
Avinash Pandey, CEO, ABP News Network, said, “Given WATConsult’s wide experience in the digital domain, we look forward to receiving some exciting content from them. We believe the agency can add more heft to our digital platform, ensuring a higher creativity quotient in ABP Live’s digital initiatives. We are also confident their immersive digital offerings could generate greater traction in increasing our target audience base.”
 
Rajiv Dingra, founder and CEO, WATConsult, said, “It is our pleasure to have such a legacy brand from the media/news industry in our bouquet. We look forward to providing immersive digital experience, strengthening their brand salience and consideration among their target audience. This would enable the brand to create beneficial conversations with the right set of the target audience.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
News broadcasters seek parity in GST with print media
Premium
2 days ago

News broadcasters seek parity in GST with print media

Members of the News Broadcaster’s Federation have requested to be treated at par with the print industry under GST

Premium
One Source bags the mandate for Balance Hero
Premium
2 days ago

One Source bags the mandate for Balance Hero

The account was won after a multi-agency pitch process and the mandate will be spearheaded out of Delhi-NCR

Premium
Swiggy takes expletives out of the menu as it stands up for customer care executives
Premium
2 days ago

Swiggy takes expletives out of the menu as it ...

Watch the film conceptualised by the in-house team here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India