Puma has appointed DDB Mudra Group to handle the brand's creative duties. The agency will handle all creative strategy and execution for Puma in India.
Abhishek Ganguly, managing director, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”
The business will be led by Ranji Cherian, president and managing partner, DDB Mudra South and Vishnu Srivatsav, creative head, DDB Mudra South.
Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”