Puma appoints Anushka Sharma as brand ambassador
Aims to amplify its commitment towards the women's consumer segment
Dec 21, 2022 09:51:00 AM | Article | Campaign India Team Share -
Puma India has announced the appointment of actor Anushka Sharma as brand ambassador.
With this association, the sportswear brand aims to amplify its commitment towards the women’s consumer segment.
Sharma will endorse the brand’s footwear, apparel, and accessories. She joins Virat Kohli, Kareena Kapoor, Yuvraj Singh, Sunil Chhetri, Harrdy Sandhu and MC Mary Kom as Puma's brand ambassadors in India.
Abhishek Ganguly, managing director, Puma India and Southeast Asia, said, “Anushka is a true embodiment of what it means to be bold and unapologetically herself. As a brand, we strongly believe in supporting and enabling the determined spirit of women. We are extremely excited to bring Anushka into the Puma family. We will be creating unique opportunities with her to deeply engage with our consumers. We are confident that the new association with Anushka will further drive our approach towards fitness and lifestyle in the country and turn to inch us closer to our consumers across cohorts.”