Campaign India Team
Oct 01, 2015

Publicis wins SpiceJet’s creative mandate

Account won following multi-agency pitch

Publicis wins SpiceJet’s creative mandate
SpiceJet has appointed Publicis Capital to handle its creative duties following a multi-agency pitch. 
 
Debojo Maharishi, CMO, SpiceJet, said, “It was a tough choice, we saw some very good presentations but Publicis' strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”
 
Hemant Misra, CEO Publicis Capital, said, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”
 
The airline is looking to rebuild its brand and assume a new image following a recent change in ownership. It has also adopted a a new logo. 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

1 day ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

1 day ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

1 day ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021