SpiceJet has appointed Publicis Capital to handle its creative duties following a multi-agency pitch.
Debojo Maharishi, CMO, SpiceJet, said, “It was a tough choice, we saw some very good presentations but Publicis' strategy was in complete sync with our brand objective. In our interaction with the team we were impressed with the talent and were keen to partner with them.”
Hemant Misra, CEO Publicis Capital, said, “This was amongst the most exciting pitches we have made. SpiceJet is going to change and being part of engineering that change is an opportunity that has got us all excited and raring to go.”
The airline is looking to rebuild its brand and assume a new image following a recent change in ownership. It has also adopted a a new logo.