Campaign India Team
Feb 08, 2016

Publicis wins Cremica's creative mandate

There was no multi-agency pitch involved

Publicis wins Cremica's creative mandate
Cremica, the range of biscuits under Mrs Bector's Food  Specialities, has assigned its creative duties to Publicis. There was no multi-agency pitch involved. 
Anoop Bector, MD, Mrs, Bector’s Food Specialities, said. "We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and, in Publicis, we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India."
Hemant Misra, CEO, Publicis Capital, added, “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to."
Campaign India

Related Articles

Just Published

10 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

10 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

10 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging