Campaign India Team
Nov 27, 2012

Publicis Capital wins HPL’s creative duties

The account was won following a multi-agency pitch

Publicis Capital wins HPL’s creative duties

 

Publicis Capital has won the creative mandate of HPL Electric and Power (HPL), following a multi-agency pitch. HPL is an Indian manufacturer of electrical switchgear, metering, wires and energy management equipment since 1956. More recently, the company forayed into lighting with compact fluorescent lamps (CFL) and LED, and is on the verge of launching a wide range of modular switches .
 
HPL’s mandate is to take care of the corporate brand as well as packaging design and creative communications for HPL' range of products.
 
Commenting on the win, Hemant Misra, CEO Publicis Capital, said "The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked, I look forward to this opportunity of partnering the brand owners to take the brand to its rightful place in the consumer space."
 
Gautam Seth, joint managing director, HPL, added, "We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand."
Source:
Campaign India

Related Articles

Just Published

54 minutes ago

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

2 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

2 hours ago

WPP Media changes regional structure across Asia ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

2 hours ago

Ad to arc: What Cannes 2025 tells us about branded ...

When brand stories resonate with culture rather than at it, they become things people keep, says McCann Worldgroup India's CEO and CCO, and Cannes Lions 2025 juror.