Publicis Capital has won the creative mandate of HPL Electric and Power (HPL), following a multi-agency pitch. HPL is an Indian manufacturer of electrical switchgear, metering, wires and energy management equipment since 1956. More recently, the company forayed into lighting with compact fluorescent lamps (CFL) and LED, and is on the verge of launching a wide range of modular switches .
HPL’s mandate is to take care of the corporate brand as well as packaging design and creative communications for HPL' range of products.
Commenting on the win, Hemant Misra, CEO Publicis Capital, said "The phenomenal growth of HPL is a harbinger of the brand value waiting to be unlocked, I look forward to this opportunity of partnering the brand owners to take the brand to its rightful place in the consumer space."
Gautam Seth, joint managing director, HPL, added, "We have been aggressively introducing various products and innovations in the market. This made it imperative for us to associate with an agency which understands and connects with our diversified target group. We are excited to partner with Publicis Capital and look forward to create a distinct identity for HPL and for our various products, keeping in mind the essence of the brand."