

Campaign rounds up the key numbers in this week's Publicis Omnicom mega-merger.
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With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.
As privacy rules tighten and quick commerce surges in India, the global commerce media company is expanding its local playbook with Zepto, AI, and cross-channel bets.
Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, Divo Music, Metamorph Communications and many more.
The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.