Ambuja Cements has entrusted the creative duties for flagship brand Ambuja Cement to Publicis South Asia, informed an agency statement.
There was no multi-agency pitch. Grey was the incumbent.
Vivek Deshpande, head - branding, Ambuja Cements, said, "We have very ambitious plans for our brand - we wanted an agency who would partner us at every step of the way forward. In Publicis we found both the strategic and creative quality that gives us confidence. We look forward to this partnership."
Nakul Chopra, CEO, Publicis South Asia, said, "Ambuja is an iconic brand, we feel privileged to partner them in taking their brand to the next level. That this opportunity will allow for media neutral ideas which could straddle traditional and non-traditional media – makes it even more exciting."
Partha Sinha and Bobby Pawar, directors, Publicis South Asia, said, “We are delighted with this opportunity – we have some ambitious ideas for the brand and are currently in the middle of executing them. It’s a fantastic brand team to work with and we are confident of delivering big on this brand.”