Protean assigns media mandate to Lodestar UM

Lodestar UM has won the media mandate for Protean eGov Technologies following a multi-agency pitch. 

 

Protean eGov Technologies, a digital public infrastructure, regtech and open networks player, was previously known as NSDL e-Gov. The company has helped with tax infrastructure modernisation (PAN cards, TIN), establishing the pension infrastructure, digital IDs, data stack and account aggregator.

 

The agency's mandate includes mainline, digital, out of home, and special projects. 

 

Suresh Sethi, managing director and CEO, Protean eGov Technologies, said, “We are delighted to join hands with Lodestar UM at a time when we are transforming and embarking on a journey to empower the next billion through new technologies. On our mission of financial and social inclusivity, I am sure this partnership will help our message reach the last-mile, inculcate behaviour change and accelerate adoption of new technology as we continue to build the foundational digital infrastructure for India and the world.”

 

Gaurav Ramdev, chief marketing officer, Protean eGov Technologies, added, "Our partnership with Lodestar UM comes at a pivotal moment when we  at Protean, are ushering in the new and actively driving digital transformation across various sectors. We look forward to their partnership and experience to build disruptive media strategies that will help us to reach out to a billion and deliver powerful consumer and customer experiences."

 

Aditi Mishra, CEO, Lodestar UM, said, "We are thrilled to embark on this new partnership with Protean, a company that has been driving positive change through innovative technology solutions for years. Our team is committed to maximising their brand presence and communicating their impactful contributions to Indian society."

 

Laya Menon, EVP and business head, Lodestar UM, said, “We are delighted and humbled at the opportunity to partner with Protean and its cutting-edge stack of tech solutions. Their significant role in underpinning India's digital growth story for the last many years is commendable. We eagerly look forward to collaborating closely with Protean and contributing to their continued success in driving positive change through innovative technology solutions.”