Campaign India Team
Apr 25, 2019

Praveen Nijhara joins Hansa Research as CEO

Takes over from Ashok Das who continues as senior advisor for the RK Swamy Hansa group

Ashok Das (left) and Sanjay Nijhara
Ashok Das (left) and Sanjay Nijhara
Hansa Research has appointed Praveen Nijhara as chief executive officer. He takes over from Ashok Das who will continue as senior advisor of the RK Swamy Hansa group. Nijhara was senior executive director, responsible for the ‘customer experience business’ at Kantar IMRB prior.
Das said, “I am very happy to have found Praveen to succeed me, to lead Hansa Research in its next phase of development and growth. We have in him a true market researcher with energy and passion. Hansa is in an excellent position, and I am sure Praveen will provide the leadership for more innovation and greater engagement with the market.”
Nijhara said, “We have always seen Hansa as a respected and worthy competitor. To have built the scale and resources as this company has done, in the face of competition from leading players, shows the enterprise, agility and competence of the organisation. I am looking forward to working closely with Hansa’s great team. I am excited by this new role and I know we can do a lot in this complex Indian market, and overseas as well.”
Sekhar Swamy, group CEO, RK Swamy Hansa, added, “Ashok has done a great job over the years building Hansa Research into a market leader. As he hands the leadership baton over we are equally confident that Praveen will consolidate Hansa Research and take it to new heights in the industry.”  
Campaign India