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RK Swamy Hansa has entered into a sales and marketing arrangement with viaLanguage, a language translation, website/software localisation solution provider based out of Portland in the US. The purpose of the new entity HANSAviaLanguage is to build partnerships with Indian companies to address all their needs when going international, in terms of marketing materials, technical manuals, websites or software.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.