Pranay Rao joins Nothing

Nothing has announced the appointment of Pranay Rao as marketing director for India. 

 

He will be responsible for developing brand strategies, catering to brand communication and conceptualise campaigns for the brand. 

 

Manu Sharma, vice president and general manager, Nothing India, said, “We are thrilled to welcome Pranay to our organisation. With his extensive experience across consumer brands and his understanding and insights of the Indian market, I am sure he will help us expand our footprint across India. We look forward to working with him as he will bring a fresh perspective to our business while we redefine the consumer tech space with our innovations and unique designs.”

 

Rao said, “My first experience of Nothing was the Ear (1) headphones which immediately caught my attention with its unique design and features. In a world full of clones, Nothing products stand out with distinct products. It’s a pleasure to be part of this young, dynamic organisation which is reinvigorating the tech world.”

 

In a career spanning over 17 years, he has also worked with House of Anita Dongre and Kimberly-Clark, among others.