Pragya Bhatnagar joins Momspresso.com as creative head
Moves from RK Swamy BBDO
May 30, 2022 08:43:00 AM | Article | Campaign India Team
Momspresso.com, a content and influencer platform for women, has announced the appointment of Pragya Bhatnagar as creative head.
Bhatnagar moves from RK Swamy BBDO, where she was creative director. At Momspresso.com, she will be responsible for creating insight-driven campaigns for brands and overseeing the creative.
Prashant Sinha, co-founder, Momspresso.com, said, “We are delighted to have Pragya join the Momspresso.com family at such a significant juncture of our growth journey. Her fresh perspective, combined with over a decade of experience in brand-centric storytelling, will provide a definite fillip to our value proposition to brands. We look forward to working with her to unlock the next phase of growth for Momspresso.com.”
Bhatnagar said, “Having spent over a decade in conventional mainline advertising, I am excited to start afresh as the creative head at a fast-growing, purpose-led brand such as Momspresso.com. The company has created deep inroads into a category as niche as Indian mums, and I look forward to driving its creative output, further building on user experience, engagement, and value.”