The Dainik Bhaskar group has brought in Pradeep Dwivedi as chief corporate sales and marketing officer. Dwivedi joins Dainik Bhaskar from Tata Teleservices where he was regional chief operating officer and senior vice president. In his new assignment, he will be based in Mumbai and will report to Sudhir Agarwal, managing director, Dainik Bhaskar Group.
Dwivedi has also worked with American Express Bank, Standard Chartered Bank, GE Capital and Eicher Motors.
On the appointment, Agarwal said, “Pradeep is a very accomplished senior sales and marketing professional, and with him taking charge the group would benefit from diversity of his experience to take on the emerging challenges and further strengthen the group’s leadership in the media sector.”
Dwivedi added that he looked forward to the assignment, to ‘firmly establish Dainik Bhaskar Group’s businesses and realise the vision to be the largest and most admired media brand enabling socio-economic change’.
Along with this appointment, P K Pandey, head, investor relations, has also been given the additional responsibilites of handling media relations for the Group.
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