Raahil Chopra
Apr 09, 2015

Power Play @ IPL 2015: 'The IPL lends the perfect format for our campaign'

Malay Dixit, chief commercial officer, Tata Sky explains the brand's plan ahead of the eighth edition of the Indian Premier League

Power Play @ IPL 2015: 'The IPL lends the perfect format for our campaign'

Since which year have you been associated with the IPL? 

This is the first year. 

Why have you associated with the IPL?

The IPL lends the perfect format for our campaign. We're running a 13-film campaign with one film going on air everyday. The IPL gives us that continuity. Besides that, the IPL is spread across geographies and gets us the reach required.

Did you advertise on air during the World Cup as well?

We didn't advertise on air, but we had a tie-up with Star Sports, wherein some of the matches were shown on a special 4k channel.

Also read: Tata Sky launches daily recharge option with a film-a-day campaign

Campaign India

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