Pocket Aces onboards Parul Menghani
Moves from Trell
Oct 31, 2022 10:26:00 AM | Article | Campaign India Team
Pocket Aces has announced the appointment of Parul Menghani as head of marketing communications and new initiatives.
In her new role, she will be responsible for leading Pocket Aces’ overall brand building and communications. Additionally, she will also drive new initiatives such as the company’s innovations in content-to-commerce.
Menghani moves from Trell, where she was VP and head of content.
Aditi Shrivastava, co-founder and CEO, Pocket Aces, said, “Parul comes with a vast experience and network across the M&E sector. She shares our vision of being a culture creator, and our ambition of building cutting-edge products for audiences. We have always let our content speak for itself to grow our content brands, and you will now see some very exciting initiatives across offline and online from our umbrella brands at Pocket Aces. Getting Parul to focus on new initiatives is also a huge testament to our focus on innovation, to create new products for the strong communities we’ve built with our content.”
Menghani said, “I am thrilled to embark on my new endeavour with Pocket Aces and honoured to be entrusted with a strategic charter. My quest for knowledge and learning has led me to take on diverse roles throughout my journey, as I have always looked for challenging yet exciting opportunities. Pocket Aces has delivered highly successful and relatable content across formats in this ever evolving content ecosystem, and I am looking forward to working with Aditi and the team on the new chapter of growth for the organisation.”
With over 18 years of experience, she has also worked with companies like ShareChat, Viacom18, Times Network, Disney, RBNL and Network18.