Pocket Aces launches Gobble Cookware

Lifestyle channel Gobble, from the house of Pocket Aces has entered the D2C segment, with the launch of a kitchenware range called Gobble Cookware, for millennial audiences.

This launch is in partnership with cookware major Aniket Metals and includes cooking essentials for both setting up and upgrading the kitchen.

Gobble Cookware will help leverage the lifestyle content channel, which was launched in 2016.

Ankit Chhabra, channel head, Gobble, said, “The pandemic has turned every non-cook into a cook, and every cook into a chef! Millennials have become a lot more aware and discerning about the kind of cookware, serveware and bar ware they are using. Like everything else in their lives, they want good looking, high quality stuff at affordable prices. Enter Gobble Kitchenware.”

Rayvanta Kumar, head of D2C channels, Pocket Aces, said, “Our vision to build the first D2C Kitchenware brand for Indian millennials matches perfectly with that of Aniket Metals, and we’re so excited to partner with them to bring products especially designed to give both beginner and seasoned cooks the best experience carefree and worry free.”

Aditi Shrivastava, co-founder and CEO, Pocket Aces, added, “We are so pumped to be launching our first D2C product via Gobble. We have always believed in the power of communities that content builds, and giving commerce opportunities to these communities the perfect next step. Our vision is to get Gobble Kitchenware to every Indian millennial household in the next two years.”

Nachiket Shah, managing director, Aniket Metals, said, “With Gobble Cookware, we are getting the highest export quality goods directly to the Indian millennials at very affordable prices. For decades, young people have had cookware passed down by their mothers, and stainless steel has always been the material of choice for the highest quality longest lasting cookware. We are going back to these basics, but with unique design features added specifically for the carefree, fast paced millennial. Gobble is a well known brand with high trust and credibility in the millennial audiences, and hence is the best partner for taking our products to the Indian market.”