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"My healthy respect for research is well-known. You guys are lucky. You get paid for something I said 20 years ago."Piyush Pandey, executive chairman and creative director, south Asia, Ogilvy gave the keynote address at the launch of Ernst & Young’s 'The New Market Shehers’ report.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.