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"My healthy respect for research is well-known. You guys are lucky. You get paid for something I said 20 years ago."Piyush Pandey, executive chairman and creative director, south Asia, Ogilvy gave the keynote address at the launch of Ernst & Young’s 'The New Market Shehers’ report.
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Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.
As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.
It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.
Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.