Ernst & Young appointed as transaction advisor
Consumption patterns of urban towns are fast catching up with that of the top six metros of India. The sale of LCD TVs, wellness services is on the rise and consumers in these urban towns are showing an increasing preference for premium products and services of established mass brands.That’s one of the key findings of Ernst & Young’s 'The new market shehers: Tapping Potential Beyond the Metros', a report that’s a follow-up to the Dhoni Effect: Rise of small town India’ that it released two years back.
"My healthy respect for research is well-known. You guys are lucky. You get paid for something I said 20 years ago."Piyush Pandey, executive chairman and creative director, south Asia, Ogilvy gave the keynote address at the launch of Ernst & Young’s 'The New Market Shehers’ report.
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