The Pitch Madison Media Advertising Outlook report for 2015, which was released on 20 February, predicts a 9.6 per cent growth in advertising spends in 2015. The market is expected to grow by over Rs 3,500 crore to reach Rs 40,658 crore.
In 2015, print is expected to grow by 5.3 per cent owing to increased government spending and e-commerce players-led-advertising. Print is projected to be the largest contributor to overall advertising with a share of 40 per cent.
TV is expected to grow by 9.5 per cent in 2015 to reach a figure over Rs 15,500 crore. But its share, overall in the pie is expected to remain at 38 per cent.
Taking the total advertising market to Rs 1,362 cr, radio will grow by six per cent in 2015. This growth is being credited to the Phase III expansion.
OOH spends, expected to grow by 6.2 per cent, will do so due to spends from e-commerce companies, retail, telecom, apparel, jewellery, handsets and infrastructure companies.
Digital is expected to grow by approximately 30 per cent, with revenues expected to reach Rs 5,135 crore.
Cinema is expected to grow by 9.2 per cent, taking the total cinema advertising revenue to over Rs 201 crore credited to cinema digitisation, more multiplex screens, introduction to cinema monitoring system and CAM.