Campaign India Team
Sep 02, 2016

Pick of the week: Axis Active

Watch the film conceptualised by L&K Saatchi & Saatchi here

Pick of the week: Axis Active
This film does a little more than tick all the boxes. It brings a smile to your face while introducing a new financial-cum-fitness tech product. 
We love the way the soundtrack creates a lighter mood, even as it helps the protagonists stay in step with their routines. 
In sum, the film keeps you curious for at least the first 10 seconds, until the first payment is made. And amused enough thereafter to view the rest of it.

We wonder what fun activations we're in for, on-ground.
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