Campaign India Team
Jul 09, 2008

PG turns entrepreneur

The entrepreneurial spirit in India has never had it so good and Pradeep Guha, CEO, Zee Entertainment has decided it’s time to test the waters. He has called it a day at Zee and has been involved in the launch of an out of home company called Street Culture. Confirming the development, Guha told Campaign India that he is discussing various options in the media and entertainment space -- none of them as a paid professional. "Whatever I may do now will necessarily include an element of entrepreneurship," he said.

PG turns entrepreneur

The entrepreneurial spirit in India has never had it so good and Pradeep Guha, CEO, Zee Entertainment has decided it’s time to test the waters. He has called it a day at Zee and has been involved in the launch of an out of home company called Street Culture. Confirming the development, Guha told Campaign India that he is discussing various options in the media and entertainment space -- none of them as a paid professional. "Whatever I may do now will necessarily include an element of entrepreneurship," he said.

Punit Goenka will be taking over Guha’s responsibility at Zee. Guha’s former employer, on its part, has issued a statement saying “We are pleased to announce the appointment of Punit Goenka as the CEO of Zee Entertainment Enterprises. He has been instrumental in fueling the growth of the company as the head of network operations. He has also been responsible for creating a team of high performing professionals who have supported the growth of the organization. Mr  Pradeep Guha has decided to pursue his personal interests after a successful three and half year stint with the company. Zee Entertainment Enterprises Ltd. wishes Mr. Guha success in his new venture.”

Guha joined Zee Entertainment after spending more than twenty years with the Times Group, holding the designation of president when he left BCCL. He is credited with designing their branded rate card, Mastermind, and with the creation of the brand Response, the space selling arm for the print products.

Source:
Campaign India

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