PG turns entrepreneur

The entrepreneurial spirit in India has never had it so good and Pradeep Guha, CEO, Zee Entertainment has decided it’s time to test the waters. He has called it a day at Zee and has been involved in the launch of an out of home company called Street Culture. Confirming the development, Guha told Campaign India that he is discussing various options in the media and entertainment space -- none of them as a paid professional. "Whatever I may do now will necessarily include an element of entrepreneurship," he said.